New Social Finance Play: Innovative Attempts at On-chain Content Creation and Tokenization

In the Web3 era, social platforms are undergoing revolutionary changes. Imagine that every dynamic you post, every selfie, and every short video can immediately become a tradable digital collectible. Every interaction from fans could bring you actual earnings. This is no longer an unattainable concept, but a new "social finance" model that a certain platform is practicing. This platform recently announced that it will issue its native Token on a certain Layer2 network on April 23. This issuance is not only a return to early supporters but also marks an important milestone in the platform's transformation from a decentralized NFT trading market to an on-chain social ecosystem.

Token: Making Socializing More Than Just Entertainment

The total supply of the new Token is 10 billion pieces, which will be launched on a certain Layer2 network on April 23, 2025. The platform clearly states that this is not a governance Token or equity certificate, but a pure "Memecoin", aimed at bringing entertainment and interaction to the community. The positioning of this Token is to be born for fun, not as an investment tool.

10% of the community airdrop will be distributed through two rounds of snapshots:

• Snapshot 1: From January 1, 2020 00:00 UTC to March 3, 2025 14:00 UTC
• Snapshot 2: From March 3, 2025, 14:00 UTC to April 20, 00:00 UTC

As a Memecoin, the value of this token relies more on community enthusiasm and market sentiment rather than actual utility. This makes it both fun and carries speculative risks. Users should remain rational when participating to avoid losses due to market fluctuations.

New Ways of On-Chain Socializing from NFTs

Technical Upgrade: Low-cost Layer 2 Network

Since 2023, the platform has launched a Layer2 network based on a certain tech stack, reducing Gas fees to negligible levels. According to data platforms, the average transaction cost on this network is only $0.001. This means that ordinary users can easily participate in content creation and transactions without worrying about high Gas fees. As of March 2025, the platform has attracted 2.4 million collectors and 618,000 creators, showcasing its vibrancy.

"on-chain image sharing platform": Content is wealth

The core innovation of the platform is its "on-chain image sharing platform" model. Every time a user publishes content such as images, videos, or text, the platform automatically generates an ERC-20 Token called "Content Coin." These Tokens are tradable, and creators can receive dividends from transaction fees. For example, each post generates 1 billion Tokens, and the creator automatically receives 10 million Tokens, with the option to buy more. Likes and comments can also bring mining rewards, making it a blockchain version of the "attention economy."

( "Token Social": personalized homepage display

The platform has also launched the "Token Social" feature: users who hold more Tokens will have a more prominent homepage border. This bragging mechanism not only enhances social fun but also stimulates the demand for holding and trading Tokens. According to industry reports, this feature has helped the platform capture market share from competitors, becoming a dark horse in the Web3 social space.

Layer2 Network and Collaboration with the Platform: From Controversy to Going Viral

The platform has chosen to issue tokens on a well-known Layer2 network, aiming to enhance the usability of the tokens and the user coverage. The head of the Layer2 network is a loyal supporter of the platform, and since February 2025, he has published a large amount of Content Coin on the platform, including meeting minutes, community announcements, and even trailers for documentaries of certain well-known figures. This content has sparked heated discussions in the community about the "on-chain cultural renaissance."

) "The "全民网络" Incident

On April 17, 2025, the Layer2 network published a post titled "Universal Network" on the platform, generating an ERC-20 Token. As a result, the market value of this Token surged to 17 million USD within minutes, only to plummet by 90%, dropping to around 2 million USD. The community was in an uproar, with some accusing the Layer2 network of "shearing sheep", and even suspecting it to be "officially harvesting韭菜".

The official Layer2 network quickly responded, stating that this is a "performance art experiment" and that they have never sold any tokens. The person in charge humorously remarked, "If I issue 1 coin, they say I am running away; if I issue 10, they say I am hyping; it is only when I issue 100 that they will understand." Surprisingly, this incident caused a surge in the platform's popularity, with the market value of the token rebounding over 10 times the next day, attracting a large number of new users. This "zero-cost marketing" made the platform famous.

![$ZORA Airdrop Launch: Content is Asset, Like for Token]###https://img-cdn.gateio.im/webp-social/moments-883d7ca8b3a7232abfd7651043a21283.webp###

Future Outlook and Risk Disclaimer

The platform plans to develop cross-chain expansion and more social Token gameplay in the future, attracting a broader range of users and developers. Liquidity and community incentive mechanisms will continue to be improved, creating a more diverse ecosystem. However, rapid expansion may bring technical challenges, such as how to ensure network security and scalability while maintaining low Gas fees, which are key issues the platform team needs to address.

Security Challenges:

• As a Memecoin, the Token price is closely related to community sentiment, and the volatility risk cannot be ignored.
• The on-chain tokenization model needs to strengthen manipulation prevention and enhance transparency to avoid repeating the "rapid rise and fall" mistakes.
• As the user base grows, network security and scalability require continuous optimization by the project team and regular smart contract audits to protect user safety.

Conclusion

The platform's token issuance marks its further exploration in the fields of NFTs and social finance. Through low-cost Layer 2 networks, content tokenization, and social showcasing mechanisms, the platform is opening up new possibilities for Web3 social platforms. The collaboration with Layer 2 networks, although controversial, has also brought unprecedented attention to the platform.

However, as a Memecoin, its high price volatility and market speculation risks remind participants to remain cautious. The future development of the platform will depend on whether it can find a balance between innovation and stability, while maintaining the trust and support of the community. Regardless, this transformation brings exciting imaginative possibilities for the future of digital art and on-chain economy.