New Trends in Web3 Marketing: AI-Driven Maximization of Customer Value in the 5.0 Era

Recently, during an event focused on Web3 marketing, industry experts discussed the current trends and strategies in digital marketing. Experts pointed out that when companies formulate market entry strategies, they should revolve around core marketing concepts such as user needs, market supply, and value creation. The components of the market include demographics, purchasing power, and purchasing desire, and different markets often have their own preferences and characteristics.

Taking a recently popular instant messaging platform game in a certain country as an example, its success actually targets the economic situation of that country. This illustrates the importance of understanding the local market environment. Marketing is described as an infinite game, the core of which is to start from the product concept, attract new users by providing exceptional value, and maintain and develop the user base by creating satisfaction.

Experts also emphasize that the current marketing strategy has developed to the 5.0 stage, characterized primarily by the use of intelligent technologies such as artificial intelligence, virtual reality, and augmented reality to enhance customer value. By integrating technology with human-centered thinking, it is possible to maximize customer value and even drive long-term growth.

In terms of marketing growth models, the industry commonly adopts two main approaches: one is the 5A model focused on precise user guidance, and the other is the AARRR model that emphasizes comprehensive user experience. For project content marketing, key points include product positioning, channel selection, copy content, collaboration strategies, visual presentation, and search engine optimization, among others.

Considering the rapidly changing nature of the cryptocurrency industry, experts advise that businesses should continuously adjust and optimize their marketing strategies based on the latest market dynamics. This flexibility and adaptability are crucial for achieving success in this challenging and opportunity-filled field.

This event brought together representatives of top projects that have recently achieved significant growth and well-known venture capitalists for in-depth discussions around core topics such as personal brand building, marketing strategy formulation, community culture cultivation, organic growth strategies, and how to attract and retain Web2 users. These discussions provided valuable industry insights for attendees and also pointed the way forward for the future development of Web3 projects.