InfoFi Gold Digging Guide: Opportunities and Challenges in Emerging Tracks

Recently, the InfoFi concept is rising rapidly. The leaderboard of leading projects has allowed early participants to make substantial profits, while new features of other projects have also driven up coin prices.

When the market focus is on InfoFi, many people are still wondering: what exactly is InfoFi? It trades not mainstream cryptocurrencies, but rather the hard-to-quantify "attention", "reputation", and even the "likelihood of events occurring". Is this model reliable? More importantly, how can ordinary investors benefit from it? This article will delve into the core of InfoFi, providing insights for investors to grasp the next potential opportunity.

1. InfoFi Analysis: Information as a Trading Asset

Definition of InfoFi 1.1

The core concept of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify non-price information—such as project attention, social account influence, proposal approval probability, and even narrative activity—into tradable and priceable financial assets. It can serve as a new speculative tool, allowing market participants to gamble on the "information" itself; it can also become a powerful Alpha information mining engine, helping investors discover early signals within complex information.

Background of the Rise of InfoFi 1.2

The emergence of InfoFi is rooted in the evolution of technological development and market demand:

• Advances in AI technology: The development of large models has made it possible to analyze massive amounts of social data, news, and on-chain behavior, as well as to make sentiment judgments, laying a technological foundation for information quantization and pricing.

• The market's thirst for new opportunities: The crypto market is constantly looking for new growth points and Alpha opportunities, and InfoFi provides a new imaginative space.

• "Attention precedes price" trend: In the current cycle, the rising popularity of a project or narrative often indicates price movements, especially evident in the Meme space. InfoFi attempts to visualize and trade this "precursor."

The significance of InfoFi for ordinary investors

For ordinary investors, the value of InfoFi lies in:

• Mitigating information asymmetry: InfoFi makes implicit information disparities explicit to some extent, timely interpreting these "information assets" may bring advantages.

• Assisted Alpha Discovery: Even without directly participating in InfoFi platform transactions, the data generated (such as project heat trends, market prediction results) can provide reference for investment decisions and assist in judging market sentiment.

• Small capital participation opportunities: Compared to DeFi mining that requires large amounts of capital, some InfoFi platforms allow users to participate with smaller amounts of capital, or even just content contributions, to potentially earn returns.

2. InfoFi Landscape: Main Projects and Participation Methods

The InfoFi sector is rapidly expanding. Here are 12 representative projects and how to participate in them, for investors to quickly understand:

2.1 An AI-driven InfoFi platform

Introduction: This platform is the proposer and pioneer of the InfoFi concept, supporting applications such as SocialFi through AI-driven quantitative attention. In the future, it plans to become an interoperable financial layer for internet information, connecting creators, users, and brands.

Participation method: Register on the platform, connect social accounts, and bind wallets. Accumulate points by publishing original, in-depth content related to projects or platforms on the leaderboard and interacting with highly reputable accounts. Users at the top of the leaderboard usually enjoy priority token allocation for projects, and it is important to avoid low-quality content and behavior that inflates numbers.

2.2 A well-known cryptocurrency task platform

Introduction: The newly launched community growth feature of this platform has attracted multiple projects. By integrating its powerful task system with comprehensive data capture, dashboards, and AI public opinion analysis, it helps project parties accurately identify high-quality users and achieve high-quality, sustainable community growth. Users can earn rewards by ranking through genuine contributions and accumulate verifiable reputation assets.

Participation method: Publish high-quality content related to the collaborative project on social media platforms to accumulate points. Continue to participate in the platform's traditional tasks to accumulate loyalty points. These two types of points may jointly serve as a consideration for the weight of rewards allocated by the project party.

2.3 An AI-driven real-time data dashboard

Introduction: This platform was initially used to track AI-related token information and has now launched the InfoFi feature, dedicated to analyzing crypto projects and opinion leaders, rewarding quality social content. The platform provides multidimensional indicators, including attention, market sentiment, and price trends, making it more open compared to other platforms.

Participation method: Publish original content related to the officially designated project on social media platforms to earn points. When posting, you need to mention the official account, use relevant tags, and maintain interaction with the community and continuity of content. Additionally, inviting others to successfully join can also earn you points rewards.

2.4 Reputation assessment tool on a certain blockchain

Introduction: This is an on-chain reputation assessment tool designed for opinion leaders and project parties, known as the Web3 version of "Dazhong Dianping". Its core function is to generate credibility scores to address on-chain fraud issues. Although its gameplay differs from typical InfoFi projects, its essence is still to evaluate subjects through mechanisms such as review, guarantee, and scoring. The platform also launched a reputation market, where users can speculate on various reputations by buying and selling "trust votes" and "distrust votes" tied to specific profiles, thereby influencing their real-time reputation scores.

Participation method:

1. Enhance reputation score: Evaluate others (select tags and attach text), vote or reply to others' evaluations, and provide one-way or two-way guarantees for others using cryptocurrency (guarantors can earn points rewards).
2. Participate in the reputation market: You can bet on the reputation changes of others or projects without an invitation; after receiving an invitation, you can create your own reputation market. Most of the above interactions can accumulate points, giving you a chance to receive potential airdrops.

2.5 A decentralized creator monetization platform

Introduction: This platform allows social media users of any size to directly participate in brand marketing and earn income based on genuine influence (rather than just follower count). Users simply select brand campaigns, post social content according to the rules, and the platform automatically tracks the effectiveness of the content and distributes rewards based on a comprehensive scoring mechanism (considering views, follower quality, and genuine interactions), all without the need for applications. The platform is dedicated to creating a new content economy model where everyone can participate and be compensated based on their real contributions.

Participation method: Register and log in using a social account and bind a wallet address to receive rewards. Verified accounts can directly select brand tasks on the platform to participate and earn money; regular accounts mainly earn commission rewards by inviting others to register. After selecting a task, obtain a personal exclusive tracking link and publish content on social platforms as required, with the platform automatically tracking the data. Earnings are calculated based on the earnings model for every thousand valid views, and rewards are automatically distributed to the bound wallet after the activity ends.

2.6 Certain Attention Share Trading Agreement

Introduction: This protocol allows users to speculate on trends in project attention rather than on the tokens themselves, supporting high leverage and pricing based on real-time data streams provided by third-party oracles. The project has been launched on the testnet, with the long-term goal of promoting attention trading to the mainstream market.

Participation Method: After receiving an invitation, users can trade the attention indicators set up for various crypto projects on the platform, speculating on trends such as market discussion heat for the projects. Currently, the official has not announced any incentives regarding a points program or airdrop.

2.7 A Web3 AttentionFi ecosystem

Introduction: This platform aims to measure and reward the real impact of crypto content. It evaluates user influence through social scoring, rewarding high-quality content and effective interactions to comprehensively assess users' content dissemination and interaction quality on social platforms.

Participation Method: Bind your social account, publish valuable crypto-related content (such as market analysis, project tutorials, trend predictions, etc.), add specific tags or mention official accounts. When the content gains interaction, you can earn points, and your social score will also increase accordingly.

2.8 An AI-driven Web3 content filtering platform

Introduction: The core goal of this platform is to achieve precise selection of high-quality Web3 content, dedicated to building an open, fair, and efficient AI ecosystem through community participation in data training and validation. Relying on the real-time contributions of a large number of Web3 users for dynamic learning, it ensures the diversity of data sources, and participants can earn points or tokens as rewards for contributing quality content.

Participation method: Connect your personal social media account and follow the official and its bot accounts. You can check your personal points status (including creation points, reconnaissance points, referral points) on your personal page.

• Content Creation: After publishing high-quality content, if it is discovered and mentioned by other "scouts" in the official account, once the content is recognized by AI, both the creator and the scout will earn points.
• Investigation Content: Actively discover high-quality content created by others and submit "investigations" by mentioning the official account. If the content is recognized by AI, both the investigator and the original content creator can earn points. To prevent point manipulation, each person can submit a maximum of 5 investigation contents per day.

2.9 A SocialFi protocol based on a specific blockchain

Introduction: This protocol converts user interactions on social platforms (such as posting, liking, and sharing) into on-chain reputation assets. Its core functionality establishes on-chain reputation by tracking user behavior on social platforms and features a comprehensive scoring metric. This score is calculated based on the views and interactions of user posts. Users can earn reputation points and specific rewards by tagging official accounts in their posts or participating in loyalty programs of various projects.

Participation method:

1. Comment Interaction: Mention the official account when commenting on specific ecological content on social platforms (1 point per comment, daily limit of 10 points, original text limited to 2 tags).
2. Publish Originals: Publish high-quality articles and tag the official account at the end (scoring based on interaction).
3. Loyalty Program: Join the loyalty program list and publish articles about specified projects (marking their official accounts, without mentioning platform accounts), scoring based on views.

2.10 An AI-driven InfoFi platform

Introduction: This platform aims to help users discover valuable opinion leaders and project parties. Users can view the comprehensive rankings and specialized rankings of opinion leaders and project parties, the investment and financing status of projects, as well as the token mentions and price fluctuations of opinion leaders, along with character analysis of opinion leaders. At the same time, users can also score project parties and opinion leaders and create various tags, similar to a public review system in Web3. Recently, the platform underwent a version upgrade, with new features including the ability to view trend analysis of popular tokens and summaries of social discussions on popular projects, including positive and negative viewpoints.

Participation method: Publish comments on project parties and opinion leaders to earn points and token rewards (reward activities will begin soon)

2.11 A certain content mining platform

Introduction: The platform rewards quality content creators through a "content mining" model. After users publish content on the social platform, it is evaluated by AI, and if the content is of high quality, they can receive native token rewards, which are distributed every 10 minutes, similar to how a new block is produced on the blockchain every 10 minutes. The project has the support of well-known market makers, but the participation threshold is relatively high, requiring users to have a certified social account, with more than 50 followers, and the account must be registered for no less than 90 days.

Participation method: To participate in this platform, you need to meet the requirements of having a verified account, more than 50 followers, and an account registration time of over 90 days. You should post creative replies under the posts published on the platform's official social media accounts. If your reply becomes one of the most popular, it will be quoted by the official account, and you can earn token rewards. You can check your ranking on the platform's leaderboard and see the number of tokens you have earned on your personal dashboard.

2.12 A content creation incentive platform

Introduction: This platform is a content creation incentive platform launched by a certain data analysis tool, aimed at helping project parties accurately locate and reward their true community supporters. The platform has a low entry threshold, and content creation is divided into "meaningful content" and "promotional content," with users needing to balance the ratio of the two to strive for a higher score. Project parties can submit projects.