From History to the Present: The Evolution of the Encryption World and the Rise of Kaito

The history of cryptocurrencies is full of ups and downs. Early participants were often attracted by the hope of "getting rich quickly," but often ended up as "retail investors." Over time, the crypto community has gradually formed a unique ecosystem.

Crypto Twitter(CT), as the information hub of the encryption world, has witnessed the development of this field. From the initial technical discussions to later project marketing and public opinion guidance, the content and interaction methods on CT have continuously evolved.

Group Chat Era: 2018-2021

In 2018, a WeChat group called "3 o'clock community" sparked a wave of enthusiasm. This marked the rise of encryption KOL(, key opinion leaders). The founder directly communicated with potential community members through online AMAs(, asking me anything), and other forms, becoming the mainstream marketing method at that time.

During this period, traditional media still dominated. Media brands such as ChainDD and Planet Daily emerged, with ChainNews becoming one of the highest quality content producers in the industry. The period from 2017 to May 2021 was regarded by many as the golden age of the encryption industry.

Turning Point: Year 2022

In May 2021, a policy forced many encryption-related businesses to move overseas. This event completely changed the landscape of the industry. The influence of Chinese media declined sharply, while individual KOLs began to rise.

Against this background, information aggregation platforms like Twitterscan have emerged. However, these platforms face the challenge of having a business model that is difficult to close the loop.

Social Finance Experiment: Year 2023

In 2023, Friend.Tech(FT) created a sensation by allowing users to trade the "influence" of KOLs. This attempt proved that the content itself is difficult to directly bear trading pressure, but it also showed that the information on encryption Twitter has enormous potential value.

The Rise of Kaito: 2024-2025

Kaito initially focused on AI search and later shifted to a KOL ranking system. It successfully separated information flow from capital flow, providing real KOLs with an opportunity to stand out. Kaito's Yap system has become an important metric for measuring KOL influence, attracting the attention of project parties and exchanges.

Kaito's success lies in:

1. Effectively separate information flow and capital flow
2. Establish a credible KOL ranking mechanism
3. Become a standardized marketing intermediary platform

However, the $LOUD incident indicates that information flow platforms still face challenges in tokenization.

Future Outlook

Kaito's next development direction may be to further integrate information flow and capital flow, exploring a model that directly generates transactions based on information. However, achieving this goal is not easy, as encryption users still have a low recognition of the value of information flow.

The evolution of the encryption world is still ongoing, from early technology forums to today's social media platforms, the ways of information dissemination and value creation are constantly changing. The emergence of platforms like Kaito represents the industry's pursuit of more efficient and transparent information exchange methods. In the future, we may see more innovative models emerging, further promoting the development of the encryption ecosystem.