Meta restarts stablecoin plans to explore new solutions for cross-border payments

Meta explores a payment system based on stablecoins.

Recently, there have been reports that tech giant Meta is evaluating the possibility of using stablecoins to manage cross-border payments. It is said that the company is in preliminary discussions with multiple cryptocurrency firms to explore new solutions for integrating blockchain technology into its platform.

This initiative mainly focuses on creator revenue payments and other scenarios on the Instagram platform. Compared to traditional fiat currency transfers, stablecoins may offer lower-cost payment options. Currently, Meta is still in the initial understanding phase and has not yet determined specific stablecoin partners.

It is worth noting that this is not Meta's first foray into the cryptocurrency space. In 2019, the company launched a stablecoin project named "Libra"(, which was later renamed "Diem"), aimed at building a global payment network supported by multiple fiat currencies. However, due to regulatory pressure, the project ultimately failed to materialize.

Ginger Baker, the Vice President of Product at Meta who joined in January this year, is leading this new stablecoin project. Baker previously worked at the fintech company Plaid and is also a board member of the Stellar Development Foundation, which oversees the Stellar blockchain.

Meta's move comes as the United States seeks comprehensive recognition and regulation of stablecoins. Recently, several financial institutions have also shown interest in stablecoins. For example, Fidelity is testing a stablecoin, a certain payment giant plans to launch a fiat currency tokenization platform, and Bank of America has also hinted that it may launch its own stablecoin once the regulatory environment is clearer.

According to reports, Meta started engaging with cryptocurrency infrastructure companies as early as 2025, with initial discussions primarily focusing on how to use stablecoins to reduce international payment costs. There is a particular emphasis on the small payment sector, especially the payment needs of content creators and digital freelancers operating across markets.

Although Meta CEO Mark Zuckerberg recently acknowledged the failure of the Diem project, he also stated that the company sometimes needs to re-enter markets it has exited due to premature positioning or facing resistance. This may hint at a new attempt by Meta in the stablecoin space.