#加密项目空投活动# Reflecting on Binance's Airdrop activities over the past few years, it really evokes deep feelings. From the early days of being able to participate just by signing up, to the current RiceAI Airdrop with a threshold of 230 points, it has truly changed a lot. I remember back in 2017, the project party was almost throwing money around to attract users with airdrops. But now, as the barriers keep increasing, the selection process has become stricter and stricter.

This change actually reflects the maturity of the entire industry. The early model of attracting traffic by distributing coins is no longer applicable; now, greater emphasis is placed on user activity and loyalty. Binance's setting of a threshold of 230 points this time is aimed at attracting genuine long-term users and heavy players.

However, everything has two sides. Raising the threshold can indeed filter out high-quality users, but it may also miss some potential quality customers. After all, not everyone can meet such a high points requirement from the start.

Looking back at the Airdrop projects I participated in back in the day, there were both successful and failed ones. Successful cases are often those projects that truly solve problems and have practical application scenarios. In contrast, those that are short-lived are mostly characterized by hype rather than substance.

The RiceAI Airdrop this time seems to be aimed at attracting a group of users who truly understand and have confidence in the project party, based on the way the threshold is set. However, the actual effect will depend on the strength of the project itself and its future development. After all, in this industry, no matter how good the marketing strategy is, it cannot compare to real substance.