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RTFKT is over! After being acquired by Nike, it announced the end of operations after three years and will launch a commemorative website.
In the digital culture field, the innovative brand RTFKT, which has attracted much attention, announced that it will soon end its operations. Since its establishment, RTFKT has been at the forefront of the creative field, integrating sneaker culture, gaming, digital fashion, and Web3 technology. RTFKT has continuously challenged the boundaries between physical and digital creation, creating a community where artists and collectors collaborate to shape the future. From the Clone X project in collaboration with Takashi Murakami to turning digital sneakers into physical products, every innovative step taken by RTFKT has received strong support from the community. Countless 3D artists and digital creators have found their voice on this platform, with the community being the driving force behind these innovations. During the peak of Clone X, Nike announced the acquisition of RTFKT, with CEO John Donahoe stating that it is a step for Nike to accelerate digital transformation and enable the brand to serve athletes and creators at the intersection of sports, innovation, gaming, and culture. Unfortunately, there hasn't been much practical collaboration from Nike since then. As of the deadline, the starting price for Clone X on OpenSea is only 0.36 ETH.
(Takashi Murakami NFT explosion! Nike announced the acquisition of CLONE X studio RTFKT, mystery box starting price 10ETH)
RTFKT will close its service next year and launch a commemorative website.
In order to continue the brand's innovative spirit, RTFKT will gradually close its Web3 services before January 2025 and launch a brand new website. This website will comprehensively display the brand's past innovations and milestones, sharing its unique value in digital culture with the outside world. Despite the cessation of operations, the spirit of RTFKT will continue to be passed down through countless creators and projects.
RTFKT The Last Innovation: MNLTH X and BLADE DROP
Before the operation ends, RTFKT will launch a new initiative in December this year: MNLTH X and BLADE DROP. This project symbolizes the brand's firm commitment to breaking boundaries and integrating the world, marking a creative ending to the upcoming end.
Salute to the community before the curtain falls: you are the creators of the creative future
RTFKT expresses gratitude to its loyal creators, artists, and believers. The brand states that these communities are not only witnesses but also shapers of the creative future. It is this spirit of daring to imagine differently that allows RTFKT to redefine culture and transform it into a powerful force with profound impact.
This article RTFKT ended! Three years after being acquired by Nike, it announced the end of operations and will launch a commemorative website. It first appeared on Chain News ABMedia.