The Path to NFT Revival in the Context of Web3 Growth Challenges

Recently, the rise in the Web3 sector is facing unprecedented challenges, and NFTs, as an important bridge for traditional internet users to enter the Web3 world, have also encountered bottlenecks in their development. This article will explore the current issues facing NFTs, their importance, and future development directions.

Analysis of the Dilemmas in the NFT Market

NFTs can generally be divided into two categories: production-type and collective-type. Production-type NFTs (, such as GameFi ), are currently undergoing the "survival or destruction" test. Due to excessive issuance leading to inflation, they ultimately fall into a vicious cycle of value collapse. At the same time, the ecosystem is overly fragmented, making it difficult to form user stickiness.

Collective NFTs (, such as PFP ), create closed circles due to their scarcity, making it difficult to realize value overflow. Blind replication and marketing hype lacking practical application scenarios also make it hard for the NFT craze to sustain.

The Unique Value of NFT

Despite facing challenges, NFTs still have irreplaceable value:

1. Non-financial attributes lower the psychological barrier for users.
2. Enhance the liquidity of Web3 assets
3. Enhance community engagement and sense of belonging
4. Has social and emotional value, representing personal identity

These features make NFTs an ideal bridge connecting Web2 and Web3.

Key to Sustainable Rise

Based on past experience, the key to achieving sustainable growth in NFT projects includes:

1. Establish an effective anti-cheating system
2. Reasonably control the user growth pace
3. Optimize the Web2 user onboarding process
4. Meet the real Web3 social needs

Strategies for Capturing User Attention

In the era of information explosion, capturing user attention is crucial. The following strategies can be adopted:

1. Timely delivery of key information
2. Provide a zero-investment incentive mechanism
3. Simplify product mechanisms to enhance user understanding
4. Expand influence through familiar social networks

Future Outlook: The Potential of Acquaintance-based Social Networking

Familiar social networking has advantages such as high trust and high dissemination efficiency. Combining innovative models such as leasing systems can bring new rise opportunities for NFT projects. Future social networks will focus more on real user experiences and deep interactions.

Strategies to Address Stagnation in Growth

When the project enters the "End-game" stage, the following strategies can be adopted:

1. Establish internal consensus and clarify the target direction
2. Collaborate with well-known brands and IPs to enhance influence
3. Encourage users to share socially and leverage the word-of-mouth effect.
4. Optimize user consumption experience and improve satisfaction.

In summary, NFTs still have tremendous potential. Through continuous innovation and optimization, NFT projects have the possibility of regaining their glory and becoming an important force in driving the development of Web3.