Can the Line ecosystem replicate the success of the TG ecosystem?

Line, as a popular communication software in Asia, announced this year a mainnet merger with the Korean public chain Klaytn. This strategic move indicates that Line will actively lay out its plans in the Web3 field. Looking back at the rise of the Telegram ecosystem, it successfully attracted a large number of Web3 projects and users thanks to its massive user base and mini-program platform, becoming an important link in the transition from Web2 to Web3. Now, Line also possesses similar development conditions and is expected to give rise to new Web3 phenomenon projects in the Asian market, injecting new vitality into the field.

The merger between Line and Klaytn will bring technological innovation and changes in governance structure, issuing a new unified token and building an integrated network across Ethereum and Cosmos. This collaboration not only accelerates the development of Web3 technology but also signifies deep cooperation among Asian tech giants in the blockchain field, bringing more innovation and opportunities to the entire industry. Therefore, Line has the potential to become a new engine driving the development of Web3, continuing the success story of the Telegram ecosystem.

The rapid development of the TG ecosystem has not only attracted widespread attention in the Web3 field but has also injected new vitality into the entire industry with its unique advantages and innovative models. Among them, the successful listing of multiple projects, especially those listed on mainstream trading platforms with rapidly increasing market values, not only verifies the commercial potential of the TG ecosystem but also attracts a large number of new users into the Web3 world.

The reason why the TG ecosystem has achieved such remarkable results in the middle of the year is mainly due to its large user base and efficient dissemination mechanism. Telegram itself, as a communications giant with 900 million users, has introduced mini-programs and bot development features, providing users with a brand new service experience. These mini-programs can not only completely replace most websites, support seamless authorization and integrated payments, but also greatly enrich users' interaction methods through customizable features such as automatic news sending, information services, and popular mini-games.

In addition, Telegram has developed the TON blockchain, which supports convenient blockchain transactions, further lowering the barrier for users to enter Web3. This model, similar to WeChat's "traffic + payment," has allowed Telegram to rapidly develop in the Web3 field, becoming a bridge between Web2 and Web3.

In this process, several projects within the TG ecosystem stand out particularly. For example, some gaming projects have quickly attracted a large number of users through their simple operation methods and viral mechanisms, successfully guiding them to engage in on-chain interactions, thereby achieving the transition from Web2 users to Web3 users. These projects have not only achieved success within the TG ecosystem but have also seen their market value soar rapidly after going public, demonstrating their strong market appeal and commercial value.

Some projects enhance players' understanding and recognition of virtual currency through their unique gaming backgrounds and management elements, while effectively directing traffic to their own video channels by combining a task system with video-watching tasks, further expanding the influence of the TG ecosystem.

The success of these projects has not only brought a lot of fresh blood to the TG ecosystem but also provided new ideas and models for the development of the Web3 field. They demonstrate that through gamification and socialization, Web2 users can be effectively attracted and converted, while also showcasing the application potential of blockchain technology in non-financial fields such as gaming and social networking.

As the TG ecosystem continues to mature and improve, more application scenarios and business models will be explored and realized in the future. From the current development trend, the TG ecosystem will not only continue to delve into the fields of gaming and social interaction but may also further expand into finance, education, business, and other areas, ultimately forming a diversified and open Web3 ecosystem. With the addition of more innovative projects and the participation of more users, the TG ecosystem is expected to become an important force in promoting the development of the Web3 industry.

Line is not only a popular communication software in Asia, but it is also the most popular messaging app in Japan, with 95 million monthly active users as of 2024, covering over 68% of Japan's total population. The main features of this app are similar to WhatsApp, offering messaging and calling services, while it also has many other unique features, such as stickers. Popular anime, celebrities, and creators even sell their own paid stickers within the app. Businesses can set up official accounts on Line, and some of them even sell their own stickers to support marketing activities.

Line also has a status update feature, including functionalities similar to Instagram Stories and a seamless sharing button. Additionally, the app features a cashless payment function called "Line Pay," which allows users to transfer money between each other and make payments in stores.

The number of monthly active users of Line has significantly increased from 58 million in 2015 to 95 million in 2024. Among active users, the proportion of male and female users reachable through advertising is 52.5% and 47.5%, respectively. The age distribution ranges from 8.3% for those aged 15 to 19 to 31.4% for those aged 50 and above, which is quite representative of the Japanese population.

In Japan, Line is not just a tool for young people. It is widely used by people of all ages and has become an important communication mechanism for connecting friends, family, and colleagues.

A unique feature of Line is that there are over 3 million Line accounts owned by companies in Japan. If you want to set up a business account on the app, you need to fill out a registration form and submit an application. Once approved, you can start using it. As the number of business accounts in Japan continues to grow, it provides an alternative to other marketing tools like email communication, offering many advantages to businesses. Using it is free, and companies can send sales coupons to customers through the app, and they can even conduct surveys. Compared to email, it has a higher average open rate and click-through rate. This is why Line is used by businesses of all sizes.

In 2020, Japan's Ministry of Health, Labour and Welfare reached an agreement with Line to conduct a nationwide survey on COVID-19. The official account of the Ministry regularly sends health survey questionnaires to all Line users.

Today, Line has become one of the most useful branding tools in Japan. For companies looking to enter the Japanese market, creating their own official Line account is a worthwhile option to consider.

Line Mini App, as an innovative service on the Line platform, has become an important tool for digital transformation in enterprises, particularly popular in Japan and Taiwan. It allows businesses to directly publish web services on the Line platform, enabling users to enjoy a convenient service experience without the need to download additional applications. Benefiting from Line's large user base, companies can reach a vast potential customer group, while by integrating Line Pay, users can complete payments directly within the app, significantly enhancing the convenience of shopping.

With the impact of the COVID-19 pandemic, consumers are increasingly turning to planned purchases, which requires businesses to adapt to this change through digital means. The Line Mini App has thus become a key tool for connecting online and offline; it not only supports common functions such as online ordering, reservations, and queue management, but also helps businesses enhance service visibility and user engagement. Although the development of the Line Mini App has not yet been fully opened in Taiwan, certified partners can apply in advance, and once developed, it must pass Line's review before being released.

Currently, the Line Mini App has been widely used in industries such as catering, education, healthcare, beauty, and retail. It helps businesses stand out in a competitive market by providing a convenient user experience and strong backend support. With the continuous development of technology and further opening of the market, it is expected that the Line Mini App will play an even greater role in the future, especially in promoting the integration of online and offline.

Moreover, as the market's acceptance of Line Mini Apps continues to rise, their numbers are growing rapidly. Some companies have launched no-code development platforms like "Mini App Maker," further lowering the technical barriers, allowing more small and medium-sized enterprises to easily create and manage their own Line Mini Apps. In the future, Line Mini Apps are expected to play a greater role in e-commerce and online services, and may even help Line become a super app, providing users with comprehensive life services. This trend not only offers businesses a brand new customer touchpoint but also brings consumers a richer and more convenient service experience.

Klaytn is a blockchain platform launched by Kakao's subsidiary, a South Korean internet giant, aimed at promoting the widespread adoption of blockchain technology through its high performance, scalability, and reliability. Klaytn employs a proof-of-stake consensus mechanism, which not only accelerates transaction speeds and confirmation times but also maintains the efficient operation of the system.

One of the main features of Klaytn is its integration of the advantages of public and private blockchains, providing an environment that is both efficient and secure. This unique combination enables Klaytn to support a large number of transactions and users while maintaining low processing times and costs, which is crucial for business applications that need to handle high-frequency, large-scale transactions. Additionally, Klaytn supports smart contracts, allowing developers to build various decentralized applications on the platform to meet the needs of different industries and application scenarios.

Klaytn provides an easily accessible and user-friendly development environment, allowing even newcomers to blockchain technology to easily build and deploy blockchain applications. Through a web service-like platform, Klaytn simplifies the process of creating new blockchain environments, reducing the technical burden on developers. This design philosophy is particularly appealing to developers transitioning from centralized applications to decentralized applications, as it lowers the entry barrier and accelerates the realization of innovative applications.

The native cryptocurrency of Klaytn is KLAY, which plays multiple roles within the system. As a payment method, KLAY is used in applications built on Klaytn, and it is also distributed as rewards to developers who contribute to the platform. Additionally, KLAY is a popular choice among cryptocurrency traders and investors, who profit from trading by taking advantage of market price fluctuations.

An important milestone in the development of Klaytn was the merger with Finschia, which led to the birth of the new mainnet Kaia. Kaia combines the technological advantages of Klaytn and Finschia, aiming to create the largest Web3 ecosystem in Asia. The native token KAIA of the new mainnet not only symbolizes the combination of Klaytn and Finschia but also represents a commitment to partners and the community, with the intention of bringing together developers, businesses, users, and traders in a unified ecosystem.

The launch of Kaia signals the rise of a network centered on collaboration, innovation, and users, which will simplify the user experience and promote the adoption and application of blockchain technology globally. Kaia's vision is to make blockchain technology easy to use and accessible to everyone, regardless of their background or experience. This vision is guided by its core values—community, sustainability, and simplicity—which are the guiding stars for Kaia in cultivating partnerships, deeply engaging with communities, and driving blockchain adoption.

The network structure of Kaia is divided into three logical subnets:

Core Unit Network: Composed of core units responsible for transaction verification, execution, and block creation.

Endpoint node network: consists of endpoint nodes that process RPC API requests and handle service chain data.

Service chain network: An auxiliary blockchain independently operated by dApps, connected to the main chain through endpoint nodes.

Klaytn and Line's public chain Finschia have merged to create a new blockchain ecosystem ------ Kaia. This merger marks the deep collaboration between two major Asian tech giants, Kakao and Line, in the blockchain field, aiming to promote the development and application of Web3 technology.

Klaytn is a blockchain platform launched by South Korean internet giant Kakao, aimed at providing a high-performance, scalable, and secure environment.