In the current context where Web3 technology is rapidly penetrating the entertainment industry, short dramas have become an important vehicle for breaking boundaries in the industry due to their high dissemination efficiency and strong interactivity. Recently, during an online live broadcast jointly hosted by Golden Finance and the Twinkle platform, Teresa, CC, and Kiki engaged in an in-depth discussion on topics such as "How short dramas reshape Web3 narratives," "The growth path of female KOLs," and "The deep integration of NFTs and short dramas." This article整理 guest core viewpoints, revealing how short dramas can become a bridge connecting technology and the public, and exploring the future possibilities of the Web3 entertainment ecosystem.
1. Short Play: The "Seamless" Entry of Web3 Education
1. Simplified Expression of Complex Technology
Guest Teresa pointed out that traditional text or video formats of Web3 educational content have inherent limitations: "Scam prevention guides, technical analyses, and other texts are easily blocked by platform algorithms, while short videos are difficult to express completely due to policy restrictions." She believes that short dramas can transform abstract concepts into tangible experiences through plot conflicts and character involvement. For example, designing a plot where "a novice loses all assets due to chaotic wallet authorization" allows the audience to naturally understand the importance of private key management amidst the tense storyline.
Kiki, the person in charge of the Twinkle platform, added: "We are developing the 'On-Chain Sherlock Holmes' series, where the protagonist solves mysteries by tracing the flow of funds through addresses. The audience does not need to understand the underlying blockchain technology, but can perceive its transparency and immutability through the storyline."
2. Emotion-Driven and Social Spread
From the perspective of communication studies, CC analyzes that the 'addictive' characteristics of short dramas give them the potential for viral spread: 'After watching a segment of a story about a “get rich quick” or a “plot twist,” users tend to actively share it with friends, forming social memes. This emotion-driven dissemination is far more efficient than traditional educational content.' Exaggerated plots can evoke resonance, indirectly popularizing knowledge of token economic models.
2. NFT and Short Dramas: From Content Binding to Value Co-Creation
1. NFT as a Plot Key
Teresa proposed that NFTs can be deeply integrated into the interactive mechanisms of short dramas: "Users holding specific NFTs can unlock hidden plots or decide story branches. For example, in a scene titled 'Multi-signature Wallet Unlocking Treasure', NFT holders can vote to choose the protagonist's actions, influencing the subsequent plot." This model not only enhances user engagement but also gives NFTs practical value.
2. Crowdfunding Creation and Profit Sharing
CC suggests adopting the concept of DAO (Decentralized Autonomous Organization) to launch "crowdfunding-style short dramas": "Fans participate in project crowdfunding by purchasing NFTs, and holders share the profits of the short drama based on the number of NFTs they hold. This not only lowers the creation threshold but also transforms the audience from consumers into co-builders." Twinkle stated that the platform plans to experiment with this model in the next short drama, allowing users to decide the fate of characters through on-chain voting and airdropping storyline-related NFTs as rewards.
3. Community Incentives and Identity Accumulation
Kiki revealed that the platform is building a closed-loop ecosystem of "Points NFT Rights": "Users can earn points by watching short dramas, participating in voting, or completing on-chain tasks, and these points can be exchanged for limited NFTs. These NFTs are not only digital collectibles but also serve as a pass to unlock exclusive content and participate in offline viewing events." She emphasized that the core of Web3 short dramas is "to create on-chain value accumulation from entertainment activities."
III. Female KOLs: Breaking Prejudice and Building Influence
1. Professional labels take precedence over gender labels
When sharing her experience, Teresa pointed out that women in the Web3 field often face double standards: "They can be overly scrutinized because of their gender, but can also be underestimated due to stereotypes." She believes the key to breaking this cycle lies in strengthening professional identity: "Establish authority through hardcore project analysis, on-chain data interpretation, etc., rather than relying on the 'beautiful KOL' label."
2. Community Co-construction and Resource Synergy
CC suggests that female KOLs make good use of community power: "Organizations like the Crypto Goddess Squad not only provide emotional support but can also achieve mutual assistance through resource integration. For example, jointly hosting AMAs and co-creating short drama characters can amplify individual influence." The Twinkle platform has launched a "Character Customization Program" to design plots based on KOL characteristics, such as creating the "On-Chain Analyst" character for research-oriented KOLs to highlight their professional image.
3. From "Being Seen" to "Being Remembered"
Kiki mentioned that the platform is customizing growth paths for female KOLs through data profiling: "Analyzing content style, fan interaction, and other metrics to match opportunities such as short drama cameos and AMA hosting. For example, KOLs who excel at emotional expression can participate in designing plot easter eggs, while technical KOLs can lead on-chain task development."
4. Community Governance Experience Transfer: Fan Operation of Short Drama IP
1. Task-driven and Contribution Incentives
CC applies governance experience from the crypto community to short drama operations: "Designing tasks such as 'check-in to unlock plot' and 'invite friends to watch and earn points' allows fans to shift from passive viewing to active participation. Users with high contribution values can receive NFT rewards or slots for offline events, creating a positive cycle of 'contribution and reward.'"
The Twinkle plan collaborates with the community to hold the "City Movie Gift": "Inviting active fans to participate in offline activities, even directing and acting in spin-off short plays themselves. This deep interaction not only enhances the sense of belonging but also provides material for IP derivative content."
V. Future Layout: Building the Web3 Entertainment Universe
1. Content Matrix and IP Expansion
Twinkle is building a content matrix of "short dramas + variety shows + talk shows":
Short play: Develop a spin-off series of "Black Amber of the Blue Sea and Reef", integrating the interactive mechanism of multiple endings;
Variety Show: Plan a crypto-themed reality show, inviting KOLs and users to complete tasks together;
Talk Show: Launch an industry figure interview column to analyze Web3 hotspots in a humorous way.
2. Creator Economy 2.0
Twinkle launches the "UGC Incentive Program," opening up entries for script submissions, character designs, etc.: "High-quality content will be included in the official IP universe, and creators can earn NFT revenue sharing and traffic support. We want everyone to become an author of Web3 stories."
Conclusion: Short Plays, a New Engine for the Popularization of Web3
From education popularization to value co-creation, from women's empowerment to ecological co-construction, short dramas are driving Web3 towards a broader audience with the dual power of "emotion + technology." As Kiki said, "When entertainment is no longer a one-way consumption but a two-way co-creation, the narrative of Web3 truly begins."
In this transformation led by short dramas, countless practitioners are using innovation as their pen to write a new chapter in Web3 entertainment—where everyone is both an audience member and a main character.
Live replay link:
Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market carries risks, and decisions should be made cautiously.
The content is for reference only, not a solicitation or offer. No investment, tax, or legal advice provided. See Disclaimer for more risks disclosure.
18 Sharp Questions to Uncover the Secrets of Web3 Content Breaking the Circle?
Introduction
In the current context where Web3 technology is rapidly penetrating the entertainment industry, short dramas have become an important vehicle for breaking boundaries in the industry due to their high dissemination efficiency and strong interactivity. Recently, during an online live broadcast jointly hosted by Golden Finance and the Twinkle platform, Teresa, CC, and Kiki engaged in an in-depth discussion on topics such as "How short dramas reshape Web3 narratives," "The growth path of female KOLs," and "The deep integration of NFTs and short dramas." This article整理 guest core viewpoints, revealing how short dramas can become a bridge connecting technology and the public, and exploring the future possibilities of the Web3 entertainment ecosystem.
1. Short Play: The "Seamless" Entry of Web3 Education
1. Simplified Expression of Complex Technology
Guest Teresa pointed out that traditional text or video formats of Web3 educational content have inherent limitations: "Scam prevention guides, technical analyses, and other texts are easily blocked by platform algorithms, while short videos are difficult to express completely due to policy restrictions." She believes that short dramas can transform abstract concepts into tangible experiences through plot conflicts and character involvement. For example, designing a plot where "a novice loses all assets due to chaotic wallet authorization" allows the audience to naturally understand the importance of private key management amidst the tense storyline.
Kiki, the person in charge of the Twinkle platform, added: "We are developing the 'On-Chain Sherlock Holmes' series, where the protagonist solves mysteries by tracing the flow of funds through addresses. The audience does not need to understand the underlying blockchain technology, but can perceive its transparency and immutability through the storyline."
2. Emotion-Driven and Social Spread
From the perspective of communication studies, CC analyzes that the 'addictive' characteristics of short dramas give them the potential for viral spread: 'After watching a segment of a story about a “get rich quick” or a “plot twist,” users tend to actively share it with friends, forming social memes. This emotion-driven dissemination is far more efficient than traditional educational content.' Exaggerated plots can evoke resonance, indirectly popularizing knowledge of token economic models.
2. NFT and Short Dramas: From Content Binding to Value Co-Creation
1. NFT as a Plot Key
Teresa proposed that NFTs can be deeply integrated into the interactive mechanisms of short dramas: "Users holding specific NFTs can unlock hidden plots or decide story branches. For example, in a scene titled 'Multi-signature Wallet Unlocking Treasure', NFT holders can vote to choose the protagonist's actions, influencing the subsequent plot." This model not only enhances user engagement but also gives NFTs practical value.
2. Crowdfunding Creation and Profit Sharing
CC suggests adopting the concept of DAO (Decentralized Autonomous Organization) to launch "crowdfunding-style short dramas": "Fans participate in project crowdfunding by purchasing NFTs, and holders share the profits of the short drama based on the number of NFTs they hold. This not only lowers the creation threshold but also transforms the audience from consumers into co-builders." Twinkle stated that the platform plans to experiment with this model in the next short drama, allowing users to decide the fate of characters through on-chain voting and airdropping storyline-related NFTs as rewards.
3. Community Incentives and Identity Accumulation
Kiki revealed that the platform is building a closed-loop ecosystem of "Points NFT Rights": "Users can earn points by watching short dramas, participating in voting, or completing on-chain tasks, and these points can be exchanged for limited NFTs. These NFTs are not only digital collectibles but also serve as a pass to unlock exclusive content and participate in offline viewing events." She emphasized that the core of Web3 short dramas is "to create on-chain value accumulation from entertainment activities."
III. Female KOLs: Breaking Prejudice and Building Influence
1. Professional labels take precedence over gender labels
When sharing her experience, Teresa pointed out that women in the Web3 field often face double standards: "They can be overly scrutinized because of their gender, but can also be underestimated due to stereotypes." She believes the key to breaking this cycle lies in strengthening professional identity: "Establish authority through hardcore project analysis, on-chain data interpretation, etc., rather than relying on the 'beautiful KOL' label."
2. Community Co-construction and Resource Synergy
CC suggests that female KOLs make good use of community power: "Organizations like the Crypto Goddess Squad not only provide emotional support but can also achieve mutual assistance through resource integration. For example, jointly hosting AMAs and co-creating short drama characters can amplify individual influence." The Twinkle platform has launched a "Character Customization Program" to design plots based on KOL characteristics, such as creating the "On-Chain Analyst" character for research-oriented KOLs to highlight their professional image.
3. From "Being Seen" to "Being Remembered"
Kiki mentioned that the platform is customizing growth paths for female KOLs through data profiling: "Analyzing content style, fan interaction, and other metrics to match opportunities such as short drama cameos and AMA hosting. For example, KOLs who excel at emotional expression can participate in designing plot easter eggs, while technical KOLs can lead on-chain task development."
4. Community Governance Experience Transfer: Fan Operation of Short Drama IP
1. Task-driven and Contribution Incentives
CC applies governance experience from the crypto community to short drama operations: "Designing tasks such as 'check-in to unlock plot' and 'invite friends to watch and earn points' allows fans to shift from passive viewing to active participation. Users with high contribution values can receive NFT rewards or slots for offline events, creating a positive cycle of 'contribution and reward.'"
2. Offline events strengthen emotional connections
The Twinkle plan collaborates with the community to hold the "City Movie Gift": "Inviting active fans to participate in offline activities, even directing and acting in spin-off short plays themselves. This deep interaction not only enhances the sense of belonging but also provides material for IP derivative content."
V. Future Layout: Building the Web3 Entertainment Universe
1. Content Matrix and IP Expansion
Twinkle is building a content matrix of "short dramas + variety shows + talk shows":
Short play: Develop a spin-off series of "Black Amber of the Blue Sea and Reef", integrating the interactive mechanism of multiple endings;
Variety Show: Plan a crypto-themed reality show, inviting KOLs and users to complete tasks together;
Talk Show: Launch an industry figure interview column to analyze Web3 hotspots in a humorous way.
2. Creator Economy 2.0
Twinkle launches the "UGC Incentive Program," opening up entries for script submissions, character designs, etc.: "High-quality content will be included in the official IP universe, and creators can earn NFT revenue sharing and traffic support. We want everyone to become an author of Web3 stories."
Conclusion: Short Plays, a New Engine for the Popularization of Web3
From education popularization to value co-creation, from women's empowerment to ecological co-construction, short dramas are driving Web3 towards a broader audience with the dual power of "emotion + technology." As Kiki said, "When entertainment is no longer a one-way consumption but a two-way co-creation, the narrative of Web3 truly begins."
In this transformation led by short dramas, countless practitioners are using innovation as their pen to write a new chapter in Web3 entertainment—where everyone is both an audience member and a main character.
Live replay link:
Note: This article is based on the live discussion of the guests and does not constitute investment advice. The market carries risks, and decisions should be made cautiously.